Selling meal plans on Etsy

How to sell meal plans on Etsy?

As a nutritionist, fitness aficionado, or someone who relishes whipping up healthy, mouth-watering meals, have you ever considered selling meal plans on Etsy?

This e-commerce platform is a hub for digital product sales and meal plans are no exception. By providing balanced, nutritious meal plans, you have the potential to assist individuals in reaching their wellness objectives while generating income.

Here’s a comprehensive, step-by-step guide to making money through selling meal plans on Etsy.




Before delving into selling meal plans on Etsy, it’s vital to pinpoint your niche.

Will your meal plans cater to a particular dietary restriction like gluten-free, low-carb, or plant-based? Or are you targeting a specific demographic like athletes or busy moms?


More specific examples!


If you specialize in helping recreational athletes who struggle to meet their nutritional needs due to their busy work schedules, you could offer a 21-day meal prep plan designed specifically for athletes working 9 to 5.

This comprehensive plan could include three weeks’ worth of meal plans and recipes that can be easily prepped over the weekend, making it a convenient and practical solution for busy athletes.

Alternatively, you could create a recipe book called “High Protein Desserts for Athletes With a Sweet Tooth,” which would provide healthy and delicious dessert options that align with the dietary needs of athletes.

If your niche is focused on women dealing with uncomfortable PMS symptoms, you could create a meal planning guide designed to help them manage their symptoms through diet.

A guide called “What to Eat to Get Your PMS Under Control” could include recipes tailored to each phase of the menstrual cycle, a blank meal planning template, and detailed instructions on how to create meal plans that support each phase.


By clearly defining your niche, you’ll be able to craft meal plans that cater to the specific needs and interests of your target audience, thus increasing the likelihood of success. And that’s also why this step is the most important step in how to sell meal plans on Etsy




Meal plan on Etsy
Meal plan on Etsy


After defining your niche, it’s time to construct your meal plans. This is the most crucial aspect of the process as the quality of your meal plans will determine the success of your venture. Here are a few tips to ensure your selling meal plans are top-notch:

Ensure your meal plans are balanced and nourishing, incorporating a variety of healthy foods from all food groups, including carbohydrates, proteins, and healthy fats.

Provide clear and straightforward instructions for each meal, including ingredients and cooking methods.

Incorporate recipe variations to promote meal plan diversity and avoid monotony.

Include weekly grocery lists to simplify ingredient acquisition.




With your meal plans in place, it’s time to focus on design and formatting. Your meal plans should be visually appealing, legible, and professional in appearance.

You can use design software such as Adobe InDesign or Canva or hire a professional designer to achieve this.

As a beginner, I recommend using Canva to design a plan and menu for your shop. Because Canva does not require high design techniques and still achieves high results. To sell your meal plans, check out the pdf for sale format (The easiest way to get started).





The next step is to open an Etsy shop and commence selling your meal plans online. To get started, go to, create an account, and click on the “Sell on Etsy” button.

Follow the prompts to establish your shop, choosing a shop name, creating a profile, and entering your billing information.




With your shop set up, it’s time to list your meal plans for sell online. Click on the “Listings” button in your Etsy shop and complete the details for each meal plan.

You’ll need to provide a title, description, price, and images of your meal plans. Remember to include keywords in your title and description to increase discoverability when individuals search on Etsy.


How much will your selling price be?


Determining the optimal price for your digital offerings is an intricate and multifaceted decision that requires careful consideration. There exists no singular solution that is universally applicable to all entrepreneurs. As the proprietor of your business, it is up to you to decide what pricing strategy makes the most sense for you.

With this being said, we conducted a comprehensive inquiry into the prevailing pricing models employed by health professionals in the digital products market.


Our analysis revealed that the pricing for digital products such as recipe books and meal plans exhibits a great deal of variability, with recipe books usually retailing between $8 and $90 and meal plans selling for $20 to $97.


However, health professionals who specialize in providing highly customized meal plans for individuals with restrictive dietary requirements such as SIBO or personalized food sensitivity results typically charge a premium compared to those who offer more standard meal plans.

It is critical to note that the aforementioned prices are based on generic, self-serve e-books and do not account for bespoke resources.

If you are designing customized products that are tailored to the unique needs of your clients, it is reasonable to charge more to account for the extra time and effort required to create them.

Ultimately, the pricing strategy that you employ should align with the value that you deliver and the degree of customization that your products offer to your clientele.




To generate income through selling meal plans online on Etsy, it’s essential to promote your offerings. Here are a few tips to help you get started:

Share your meal plans on social media platforms such as Facebook, Instagram, and Twitter.

Connect with bloggers and influencers in your niche and request they share your meal plans with their followers.

Offer discounts and promotions to attract new customers and encourage repeat sales.


Promote intensive advertising.


Now that your meal plans are up and running on Etsy, it’s time to start promoting them more aggressively and intensively. There are a few ways you can do this:


Utilize social media


Share your meal plans on your personal and business social media accounts, and consider running targeted advertisements on platforms like Facebook and Instagram to reach a wider audience.


Pin your products to Pinterest.


If you’re looking to drive traffic to your online store, Pinterest can be an incredibly effective tool. In fact, after organic Google and Etsy search, it’s my biggest source of traffic. Whether you have a personal account or a professional one for your store, the key is to start pinning your products.

Creating a board focused on your products, such as “meal plans on Etsy,” can help you attract new customers every time you add a new item.

By leveraging the power of Pinterest to showcase your products and build your brand, you can tap into a whole new audience of potential buyers.


Collaborate with influencers


Partner with influencers in the food and wellness space to reach a new audience and drive sales.


Offer discounts and promotions


Running discounts and promotions can help attract new customers and boost sales.


Utilize SEO to sell meal plans


Optimize your Etsy listing titles and descriptions with keywords related to meal planning to improve your chances of appearing in search results.

When it comes to selling products online, mastering search engine optimization (SEO) is essential. Essentially, SEO involves incorporating relevant keywords into your product titles, tags, and descriptions, based on what your target customer is searching for.

The goal is to rank as highly as possible in search engine results pages (SERPs), which drives organic traffic to your site.

One of the key advantages of using Etsy is the enormous audience it attracts. With millions of buyers browsing the platform every day, Etsy provides an unparalleled opportunity to showcase your products to a vast and diverse customer base.

By leveraging the power of SEO and tailoring your approach to your ideal buyer, you can increase your visibility and attract more customers, even if you’re just starting out or facing stiff competition.

Remember, if your products don’t appear in search results, customers won’t be able to buy them, so investing in SEO is a must for any serious seller.


Create a blog or website to sell meal plans


Consider creating a blog or website to showcase your meal plans and promote your business.


Reach out to your network


Let your friends and family know about your meal plans, and ask for their support in promoting your business.


To maximize sales and growth, it’s crucial to continuously monitor and adjust your approach. Analyze your sales, evaluate customer feedback, and make necessary changes to improve and enhance your meal plan selling on Etsy.

With persistence and dedication, you can turn your passion for healthy meal preparation into a profitable venture on Etsy.


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