If you’re looking for leads on Pinterest, you’re probably wondering how to increase impressions on Pinterest. Because the number of impressions on Pinterest will determine whether your product or service is worth their attention.
Pinterest is a powerful visual search engine that can help drive traffic to your website. Here are some strategies to help you grow views from your Pinterest account:
OPTIMIZE YOUR PINTEREST PROFILE
Make sure your profile is complete and detailed to increase professionalism. Include a clear, keyword-rich bio, a link to your website, and a profile picture that represents your brand.
For the keyword insert bio, you should not abuse keyword spam. This will make Pinterest’s search engine not appreciated. This will reduce the recommendability of your pins.
MAKE HIGH-QUALITY BOARDS WITH EYE-CATCHING PINS
Create high-quality boards: Create boards that are relevant to your niche and include your board’s keyword-rich titles, descriptions, and cover photos. In each pin do not forget to include a link to the website or landing page you are aiming for.
With this idea you can earn money on those pins. If you want to know how to make money on Pinterest then don’t waste your time to read more of this article here.
Pin consistently: Pin high-quality images to your board on a regular basis. In my experience you should create 3-5 pins per day. Pinning new content consistently and at a high frequency helps keep your board fresh and increases the chances of people seeing your pins.
Surely reading this far, you will think how to create 3-5 pins per day for such a long time. Don’t worry I’ll let you know right now!
Pro Tip: If you want to create pins with 3-5 pins a day, you should use the Canva designer. With Canva you will be able to customize each existing pin design in 2-5 minutes. You only need to design once and reuse them with their customization. If you’re interested in using Canva to design pins, create a Canva Pro trial account now. Fortunately, Canva Pro is currently allowing you to create a 30-day free trial account.
SCHEDULE YOUR PINNED POSTS
This sounds unrelated to the topic under discussion. But if you look and analyze based on the above factors “Pin consistently”, this is a necessary job. Because continuity will create a habit for the audience. Since then, the Pinterest bot also appreciates that your account is constantly active.
- To schedule your Pinterest posts there are 2 sites I would like to export to you. It’s Canva and Tailwindapp
MAKE A SHORT VIDEO
Short videos are currently trending in the last 12 years or so. And it will continue into the future. Because the big guys like Tiktok, Youtube, Facebook, Instagram are supporting the display for this short video format a lot. Pinterest is no exception to catch up with this general trend. To get more impressions on Pinterest, you should also try short videos that alternate between pin images. How to increase impressions on Pinterest with short videos is really effective.
- To create engaging video content, adding music to it is not a bad idea. Some free and paid music sources that I recommend you to check it out right away.
PIN OTHER PEOPLE’S CONTENT
Pin other people’s content: Share other people’s content in addition to your own. This helps to build relationships and increase the chances that others will share your content in return.
This is a win-win strategy that you can apply very effectively. Along with pinning other people’s posts, you also practice the “follow and follow back” strategy. That means you actively follow others and there will be a percentage of other people following you back. From there, your pins will have more chances to show up to the audience.
- Maybe you are interested in how to create content with writing assistant software. With this software you will reduce 1/4 of the time to create content-rich articles on your blog.
USE KEYWORDS AND HASHTAGS
Use keywords and hashtags: Use keywords and hashtags in your pin descriptions and board titles to make them more discoverable to people searching for relevant content.
Again I need to remind you to use keywords when inserting each pin or description carefully. Otherwise, Pinterest’s bot system will easily put your account in the form of “spam”. As for hashtags, you should use hashtags that are really related to your niche.
Optimize images: Use vertical images on Pinterest as they tend to get more views, and include text overlays on images to provide context and make them more discoverable
- For my posts I use the ratio 1000x2000px
You can refer to some sizes for the required images in Pinterest
Standard Pins 2:3
Square Pins 1:1
Long Pins 1:2.1
Infographic Pins 1:3
Carousel Pins 2:3 or 1:1
Collections Pins: 2:3, 1:1 for additional
Story Pins: 9:16
Pinterest Video Pins:
Standard Video Pins 2:3
Square Video Pins 1:1
Vertical Video Pins (Portraits) 9:16
Long Video Pins 1:2
PARTICIPATE IN GROUP BOARDS
Participate in Group boards: Join and participate in popular group boards related to your niche. This will help you gain more visibility and reach more people.
You should also scale your pins and the community’s pins to a certain ratio. You should alternate between community pins with your own pins.
Promote pins: Use Pinterest’s Promoted Pins feature to increase visibility of your pins to a larger audience. To use this feature, I recommend that you carefully research your competitors, potential customers, and niches. To avoid wasting time and money.
TRACK AND MEASURE YOUR PERFORMANCE
Track and measure your performance: Use analytics tools, such as the Pinterest Analytics, to track your pins and boards performance, measure engagement and adjust your strategy accordingly.
For high engagement pin designs you should learn and create similar pins. Or measure with group boards that have good engagement, it is recommended to create many cross-interaction pins.
Keep in mind that like other social media, growing your views and followers on Pinterest takes time and effort. But by consistently applying these strategies, you can increase your reach and drive more traffic to your website.